Custom built delivery apps for South African restaurants and retail

A custom built delivery app is software made for your brand: customer ordering, driver dispatch and a merchant/admin console, not a slot on Uber Eats or Mr D. doorbell designs and ships that stack in South Africa — WhatsApp commerce, branded iOS/Android/web, Paystack, routing and live tracking — so you own the app and the customer.

Custom vs white-label vs marketplace

  • Marketplace (Uber Eats / Mr D): they own the customer; you pay commission.
  • White-label: your skin on a shared product; faster, less unique.
  • Custom built: your flows, your brand, your data. doorbell does this when a chain, grocery or ghost kitchen needs more than a template.

The homepage is the ops and platform story. This page is the app studio / custom build offer — customer, driver, merchant and admin as one stack.

What we build

  • Customer app + branded website
  • Driver / dispatch app (routing, tracking, confirmation)
  • Merchant / admin
  • WhatsApp ordering (specials → branded checkout → pay → track)
  • Paystack payments

How we build

Firebase-hosted ordering, Paystack, WhatsApp journey, live tracking.

Work we’ve shipped

Logos are on the homepage — no invented numbers.

  • Romans Pizza
  • Foodeez
  • Score Groceries Discounter
Romans Pizza Foodeez Score Groceries Discounter

Who it’s for

Franchise groups, grocery/retail, ghost kitchens, and operators who already have volume and need their own app — not a freelancer clone script.

How it starts

Pilot first (same form as the homepage). Scope the custom pieces after the first channel is live.

Ready to commission a custom built delivery app?

Start a Pilot

Frequently asked questions

What is a custom built delivery app?

It is a branded ordering and dispatch system built for one operator: customer app or site, drivers, and admin. doorbell builds that in South Africa and connects WhatsApp, payments and tracking.

How is this different from Uber Eats?

Uber Eats is a marketplace. A custom app is yours. Customers order from you; you keep the data and do not pay a marketplace commission on those orders.

Custom build or white-label?

White-label is a shared product with your branding. Custom is when you need your own UX, stack or operations. doorbell can start from our platform and customise —

Do we get iOS and Android?

Who owns the app and the customer data?

You own the customer relationship.

How do we start?

Start a Pilot on doorbell.delivery. We begin with WhatsApp or web, then the branded apps.