What does doorbell do?

doorbell is a South Africa-based direct delivery platform. We help restaurants, grocery stores, retailers and franchise groups accept direct orders, dispatch drivers, send live tracking updates, and manage delivery support under their own brand.

Can doorbell integrate with my existing website or app?

Yes. doorbell can connect to your existing website, mobile app, POS, call centre or ordering flow and take over the delivery layer — driver dispatch, tracking, ETA updates and support.

Does doorbell support WhatsApp ordering?

Yes. doorbell turns WhatsApp specials into paid delivery orders. Customers browse carousel deals in WhatsApp, configure their order, pay securely and track delivery live without downloading an app.

doorbell is built for restaurants, franchise groups, grocery stores, supermarkets, retail businesses and ghost kitchens in South Africa that want a direct delivery channel instead of relying only on third-party marketplaces.

How do I start a pilot with doorbell?

Start with a 30-day delivery pilot on 1–3 branches. Your branches keep taking orders the way they do now and hand delivery orders to doorbell in one of two ways: staff enter them in the doorbell direct ordering portal app (available on Google Play and the Apple App Store, installed on staff devices), or a very lightweight webhook integration sends them. There is no customer ordering app during the pilot; the portal app is a staff tool. doorbell handles dispatch, drivers, tracking and customer care. Measure the results, then roll out wider. See https://doorbell.delivery/franchise-direct-ordering-south-africa.

The Direct Commerce Platform for Franchise Groups

Turn Your Franchise Into Its Own Delivery Platform.

Own your customers. Grow direct digital sales. Reduce marketplace dependence.

doorbell provides the ordering technology, delivery network and customer support to launch direct delivery across your franchise — without building the infrastructure yourself.

Start a Pilot See How It Works

No setup fee• No marketplace commission• Multi-store ready• Website + App + WhatsApp• Managed delivery

Customer Your Brand doorbell Infrastructure Delivery

doorbell Direct Commerce Platform

Hi Sarah 👋
Today’s specials are ready.

2 Large Pizzas

R169.80 · Feaster Deal

Feaster Deal

R89.90 · Lunch combo

Branded Ordering

2 Large Pizzas R169.80

Delivery Fee R40.00

Total R209.80

Order Processing

Order received

Store notified

Ready for dispatch

Live Tracking

Driver is on the way ETA: 12 min

✓

Delivered Successfully

Customer receives confirmation and a WhatsApp follow-up.

How was your delivery? ⭐⭐⭐⭐⭐

0% Marketplace commission

100% Customer ownership

Live Driver tracking

Built for real-world commerce

Technology and delivery infrastructure designed for restaurants, grocery retailers and multi-location brands.

Foodeez

Score Groceries Discounter

Romans Pizza

The Problem

Your customers are ordering online.
But who owns the relationship?

Marketplace model

Marketplace

Customer ↓ Marketplace ↓ Your Store

Third-party marketplaces can provide valuable reach, but the customer relationship, ordering experience and digital channel sit outside your brand.

Direct model

Your Brand

Customer ↓ YOUR BRAND ↓ doorbell Infrastructure ↓ Your Store

doorbell gives your franchise the infrastructure to operate a direct ordering and delivery channel under your own brand.

Own the customer

Build direct customer relationships.

Own the data

Understand purchasing behaviour across your network.

Own the channel

Control the ordering experience from promotion to delivery.

doorbell operates the technology and delivery infrastructure behind the scenes.

Built for franchise groups

One Platform.
Every Store.

Give every franchise location access to direct digital ordering and delivery while head office maintains visibility and control.

Head Office

↓

Store 01

Store 02

Store 03

Store 04

Store 500+

↓

Website

App

↓

doorbell

↓

Driver Network

↓

Customer

Head Office

Central visibility
Brand control
Network reporting
Digital customer ownership
National promotions
Scalable rollout

How franchise direct ordering works →

Franchisee

Direct orders
Managed delivery
Automated dispatch
Live tracking
Customer support
No driver fleet management for you to run

Customer

Order directly from the brand
Simple checkout
Live delivery tracking
WhatsApp/SMS updates
Customer support
Familiar branded experience

Explore doorbell for Franchises

WhatsApp Commerce

Turn Conversations Into Orders.

Use WhatsApp to bring customers from discovery to direct ordering without losing them to a third-party marketplace.

Specials → Order → Payment

Interactive specials, product carousels and order links inside WhatsApp.

Dispatch → Tracking → Delivered

doorbell dispatches the delivery and the customer receives live updates.

Start with a pilot

Start with a 30-day delivery pilot on 1–3 branches, then add WhatsApp Commerce at rollout.

See WhatsApp Commerce Request a Branded Demo

WhatsApp ordering demo (Romans Pizza pilot)

Specials ordering page demo (Romans Pizza pilot)

No App DownloadOrder instantly from WhatsApp

Secure PaymentsPowered by Paystack

Live TrackingReal-time delivery updates

Branded ExperienceYour customer, your brand

Direct Ordering. Managed Delivery.

The goal is simple: protect your brand and turn your direct-ordering customers into returning customers.

Explore plans

Managed Delivery

doorbell runs dispatch, drivers, tracking and customer care on orders from your existing channel.

What do you get

Existing website, apps and POS integration
Automated dispatch
Driver network
Live tracking
Customer notifications
Customer care
Delivery analytics
Proactive calls if a delivery will miss the ETA
Replacement order if a doorbell driver caused the issue

Proposed delivery model

Standard delivery radius: up to 5 km
Where viable, extended delivery up to 10 km
Beyond 5 km: R10 per km, paid by the customer
Base doorbell delivery fee within 5 km: R50 per completed delivery
Customer pays: R45
Store contributes: R5 (this split can be tailored to fit specific requirements)

R600 per store payable monthlyor R500 per store x12 payable yearlyR5 per delivery payable weekly

Discuss Integration

Managed Delivery and Direct Ordering

doorbell takes care of order placement through to fulfilment, under your brand.

What do you get

Existing website, apps and POS integration
Automated dispatch
Driver network
Live tracking
Customer notifications
Customer care
Delivery analytics
Proactive calls if a delivery will miss the ETA
Replacement order if a doorbell driver caused the issue
Ordering website
iOS and Android apps
WhatsApp Commerce
Multi-store ordering
Online payments
Promotions and customer accounts
Central reporting and operational support

Proposed delivery model

Standard delivery radius: up to 5 km
Where viable, extended delivery up to 10 km
Beyond 5 km: R10 per km, paid by the customer
Base doorbell delivery fee within 5 km: R50 per completed delivery
Customer pays: R45
Store contributes: R5 (this split can be tailored to fit specific requirements)

R1000 per store payable monthlyor R900 per store x12 payable yearlyR5 per delivery payable weeklyMinimum 25 stores.

Start a Pilot

Direct Ordering

Your branded digital ordering channel. Add doorbell delivery when you are ready.

What do you get

Ordering website
iOS and Android apps
WhatsApp Commerce
Multi-store ordering
Online payments
Promotions
Customer accounts
Integration with delivery platform

R600 per store payable monthlyor R500 x12 payable yearlyMinimum 25 stores.

Explore Direct Ordering

No commitment · Cancel anytime.

What makes doorbell different

We don’t only provide the technology, drivers, and driver fleet management — we take responsibility for fulfilment from order placement through to successful delivery.

Our operations team monitors deliveries and handles customer care throughout. If an order won’t make the estimated timeframe for any reason — for example bad weather, peak periods, a restaurant being overwhelmed, a customer not responding when the driver arrives, or an incorrect address — we proactively call the customer and keep them informed. If a poor experience is caused by a doorbell driver, we contact the customer directly and, where appropriate, pay for a full replacement order at a time that suits them. That cost sits with doorbell, not the store.

Start small. Scale fast.

You Don't Have To Replace Everything.

doorbell can integrate into the digital infrastructure you already have. Start with one problem. Prove the model. Then expand.

WhatsApp campaign Direct orders doorbell delivery Website integration Branded app National rollout

doorbell can work alongside your existing website, app and operational systems. You don't need to rebuild your entire digital stack to start.

Your Business. Your Brand.

doorbell helps restaurants, retailers and franchise groups create beautiful customer experiences across websites, mobile apps and WhatsApp while we manage the delivery logistics behind the scenes.

From Promotion To Delivery

A frictionless customer journey designed to maximise direct orders.

Promotion

Customers receive your latest promotion through WhatsApp, your app or your website.

Order

Browse products, customise items and checkout securely in minutes.

Dispatch

doorbell automatically assigns the closest available driver.

Delivery

Customers track their order live until it arrives.

The low-risk way to start

Prove doorbell In 30 Days.

Don't start with a national rollout. Start on 1–3 branches with real orders.

Choose your branches

Select 1–3 suitable branches for a 30-day pilot.

Hand off deliveries

Your branches keep taking orders the way they do now. Staff enter delivery orders in the doorbell direct ordering portal app (Google Play and App Store) on their devices, or send them via a very lightweight webhook. There is no customer ordering app during the pilot.

Go live

doorbell manages dispatch, drivers, tracking and delivery support.

Measure

Review real operational data before deciding whether to expand.

If it works, scale it.

Start a 30-Day Pilot

30 days on 1–3 branches. No national commitment required.

Real operations. Real deliveries. Real data.

National pizza franchise pilot — doorbell was tested in a live restaurant environment to measure the operational performance of the delivery model. Delayed customers were proactively contacted and supported.

4-week pilot

396Orders

0Delivery issues

3Map-related delays

2Food preparation delays

View Pilot Case Study

The direct order opportunity

What Could Direct Ordering Be Worth To Your Network?

Number of stores Orders per store per day Average order value (R) Percentage of orders moved to direct

Total monthly order valueR0

Total annual order valueR0

Illustrative opportunityR0Direct monthly order value

Illustrative opportunityR0Direct annual order value

Illustrative scenario only. Actual order volumes, economics and results vary by business. This does not represent guaranteed additional revenue or savings.

Don't imagine it.

See Your Brand Running On doorbell.

We'll create a demonstration showing how your brand could use doorbell for direct ordering with a custom branded iPhone, Android and web app. Instead of sitting through a generic software presentation, see how doorbell could work using your own brand and customer journey.

Your logo Your brand colour pallet Your products Your customer journey doorbell Delivery

See direct ordering

No commitment required.

Why direct commerce?

Marketplaces Create Reach.
Direct Channels Create Relationships.

Third-party platforms can remain an important acquisition channel. doorbell gives brands another option: build a direct digital relationship with customers while retaining control of the ordering and delivery experience.

Customer relationship

Bring repeat customers back into your own ecosystem.

Brand experience

Control the journey from promotion through delivery.

Digital infrastructure

Build a direct commerce channel that can scale across your franchise network.

Marketplace AND direct — not necessarily marketplace OR direct.

WhatsApp Ordering Journey

WhatsApp Specials Carousel

Customers browse specials inside WhatsApp and tap Order For Delivery.

Branded Landing Page

A fully branded ordering page opens instantly in the WhatsApp browser.

Deal Configuration

Customers choose pizza options and configure deals before checkout.

Delivery Details

Customers choose immediate or scheduled delivery, instructions and tip.

Payment Confirmation

Customers receive confirmation, estimated delivery time and order number.

Live Tracking

Customers track order status and driver progress in real time.

Keep What Works. Add What You're Missing.

Already have a website? Keep it. Already have an app? Keep it. Already have a POS? Where technically possible, doorbell can integrate with your existing systems. Need the complete platform? doorbell can provide the ordering experience as well.

Existing website Existing app WhatsApp POS / API

↓

doorbell API / platform

↓

Dispatch Drivers Tracking Support

From order to doorbell

How doorbell Works

doorbell connects the digital ordering experience with the physical delivery operation.

Customer orders Order reaches store doorbell dispatches driver Driver collects Customer tracks delivery Delivered

From pilot to national

Start With 1–3 Branches. Scale To 300.

Stage 01

Pilot

1–3 branches for 30 days

Stage 02

Validate

Measure operations and customer experience

Stage 03

Regional

Expand to selected regions

Stage 04

National

Roll out across the franchise network

Prove first. Scale second.

30-day delivery pilot for franchise groups