Direct ordering + managed delivery for South African restaurants
Direct ordering + managed delivery for South African restaurants and retail. Branded apps, web, drivers, and customer care from order to door — R1,000 per store per month.
What is a direct delivery app?
A direct delivery app lets a business take orders on its own website, app or WhatsApp and deliver them to customers without listing on a marketplace like Uber Eats or Mr D. In South Africa, doorbell provides direct delivery apps: custom-branded ordering plus managed drivers and driver fleet management, under the merchant’s own brand.
Why doorbell
We don’t just supply the tech and driver fleet management. We own fulfilment from the moment the order is placed until it lands.
Not a static licence
That R1,000 is a living channel — ongoing updates as mobile and browsers change, new features as we ship them, UI/UX improvements, and reasonable product changes you ask for.
What’s included (R1,000 per store per month)
- Branded iOS and Android customer apps
- Mobile and web ordering
- Digital menus and product customisation
- Shopping cart, checkout, and online payments
- Customer accounts and order history
- Multi-store / branch support (see multi-store ordering for franchise groups)
- Delivery zones and delivery-fee management
- Restaurant / admin order-management dashboard
- Automated driver dispatch and driver management
- Live delivery tracking
- Customer order and delivery notifications
- Promotions, vouchers, reporting, and analytics
- Integration with your existing website and/or POS where technically possible
- Customer care from order placement through to delivery
Customer ownership
The customer is yours. The data is yours. doorbell runs the ordering and delivery layer. We do not own your customer relationships.
Delivery model
- Standard radius: up to 5 km
- Where viable, extend to 10 km
- Beyond 5 km: R10 per km, paid by the customer
- Maximum: 10 km
- Base fee within 5 km: R50 per completed delivery — customer pays R45, the store contributes R5
Marketplace comparison
Marketplaces take 20–30% commission. On a typical R300 order that is R60–R90 plus a small customer delivery fee. With doorbell the customer pays R45 within 5 km whether the food is R150, R300, or R600. You can keep in-store menu prices and specials. Learn more about running your own direct delivery app.
“Order Direct — Get Our In-Store Prices & Specials Delivered to Your Door.”
Fulfilment standard
If a delivery will miss the ETA, we call the customer. If a poor experience is caused by a doorbell driver, we contact them and, where appropriate, pay for a full replacement order. That cost sits with doorbell, not the store. No commitment · Cancel anytime.
Timeline
- Onboarding, software, and first live deliveries: about 2–3 months from signing
- Full rollout across stores: about 3–6 months from signing
Proof
Foodeez — branded food and grocery app on doorbell (developer: doorbell / Raymond De Rose). Live on Google Play and the App Store.
Score Groceries Discounter (Score Scoot) — live on Google Play and the App Store.
Pilot partner: currently piloting with Romans Pizza.
Common questions
How much does direct ordering cost?
R1,000 per store per month. That covers branded iOS/Android and web ordering, dispatch, tracking, and customer care. No marketplace commission on those direct orders. Cancel anytime with 30 days’ notice.
What are the delivery fees?
Within 5 km: R50 total (customer R45 + merchant R5). Up to 10 km: customer pays R10/km.
How long until first live deliveries?
About 2–3 months from signing for onboarding, software, and first live deliveries. Full multi-store rollout is typically about 3–6 months.
Is this a one-off licence?
No — it is a living subscription. You get ongoing updates as mobile and browsers change, new platform features as we ship them, and UI/UX refinements as part of the partnership.