Franchise online ordering for South African multi-store groups
A franchise online ordering system lets customers order from your brand — on your website, in your app or on WhatsApp — while every order is routed to the right store, with that store’s menu, prices and delivery area. This page explains how doorbell’s ordering system works, what it includes and what it costs.
30 days on 1–3 branches. No national commitment required.
How an order flows through the system
The customer opens your brand
On your branded website, your iOS or Android app, or from a WhatsApp special.
Their address picks the store
The delivery address is checked against each store’s delivery zone, so the order goes to a store that actually delivers there.
They see that store’s menu
Menu, prices, product availability and trading hours all come from the selected store.
They customise, check out and pay
Product options, cart, delivery fee and online payment in one branded checkout.
The store receives the order
It lands in the store’s order-management dashboard, ready to prepare.
Delivery and tracking follow
doorbell dispatches a driver and the customer can follow the delivery live.
Menus and multi-store routing
Every store is set up as its own branch inside one brand, so the ordering experience stays consistent while each store keeps its local reality.
- Store-specific menus, pricing and product availability
- Product customisation: options, sizes and extras
- Trading hours per store
- Delivery zones and delivery fees per store
- Address-based routing to the store that serves the customer
- Brand-wide menu items with local specials where head office allows them
The same multi-brand idea applies to a delivery-only kitchen that runs more than one virtual restaurant from one pass. Separate menus and branded ordering can sit on one channel; see ghost kitchen and cloud kitchen delivery in Cape Town.
Checkout and payments
- Cart and checkout under your brand, not a marketplace’s
- Online payments powered by Paystack, including card and other Paystack payment methods
- Delivery fee calculated and shown before payment
- Order confirmation and delivery notifications by WhatsApp or SMS
Branded website, apps and WhatsApp
The same ordering system powers three front doors:
- Branded ordering website — mobile and desktop web ordering on your domain or a doorbell-hosted page
- iOS and Android apps — published under your brand in the App Store and Google Play
- WhatsApp ordering — specials and product carousels in chat that open your branded checkout (how WhatsApp ordering works)
Live examples: Foodeez on the App Store and Google Play, and Score Groceries Discounter (Score Scoot) on the App Store and Google Play.
Customer accounts and promotions
- Customer accounts and order history in your own customer base
- Saved delivery addresses for faster repeat orders
- Promotions and vouchers
- National promotions from head office, plus local specials where allowed
Tools for stores and head office
- Order-management dashboard for each store
- Reporting and analytics across stores
- Head-office visibility over the whole ordering channel
Pricing
Start with a 30-day pilot on 1–3 branches
Before any rollout, test doorbell’s delivery on 1–3 branches for 30 days. Staff enter delivery orders in the doorbell portal app, or a lightweight webhook sends them, and the pilot comes with no national commitment.
Ordering platform at rollout: R1,000 per store per month
If you decide to roll out after reviewing the pilot results, the full ordering platform — branded web, apps and WhatsApp ordering, with managed delivery — is R1,000 per store per month. Full rollouts have a minimum of 25 stores; the rollout is agreed with you after the pilot and is never automatic. Multi-store and volume pricing is available on request.
Delivery fees
- Within 5 km: R50 per completed delivery — the customer pays R45 and the store contributes R5
- Beyond 5 km: R10 per km, paid by the customer, up to a maximum of 10 km where viable
No marketplace commission on your direct orders. Cancel anytime with 30 days’ notice.
Ordering is only half of the channel
An ordering system still needs drivers, dispatch, tracking and customer care behind it — plus a way to prove it works before committing a network. Explore doorbell’s complete franchise delivery platform, or see the results of a national pizza franchise pilot.
Ordering system questions
What is a franchise online ordering system?
It’s one branded ordering channel — website, apps and WhatsApp — that serves every store in a franchise. Customers order from the brand, and each order is routed to the store that serves their address, with that store’s menu and prices.
Can each store have its own menu, prices, delivery zones and hours?
Yes. Each store is set up as its own branch with its own menu, product availability, pricing, delivery zones, delivery fees and trading hours, while head office controls the brand and national promotions.
How are orders routed to the right store?
By delivery address. The customer’s address is checked against each store’s delivery zone, and the order goes to the store that delivers to that address.
How do customers pay?
Online at checkout, with payments powered by Paystack, including card and other Paystack payment methods.
Do customers have to download an app?
No. Customers can order on the branded website or from WhatsApp without downloading anything. Branded iOS and Android apps are available for customers who prefer them.
How much does the ordering system cost?
At rollout the ordering platform with managed delivery is R1,000 per store per month, with multi-store and volume pricing on request. Before that, you can run a 30-day pilot on 1–3 branches.
30 days on 1–3 branches. No national commitment required.