Case study · Operational pilot

National Pizza Franchise:
4-Week Delivery Pilot

Overview

A national pizza franchise tested Doorbell’s managed delivery model in a live restaurant environment.

The purpose was not simply to demonstrate the technology. The objective was to understand how the complete delivery operation performed with real stores, customers, drivers and orders.

Results

101ORDERS
0DELIVERY ISSUES
3MAP-RELATED DELAYS
2FOOD PREPARATION DELAYS

What Was Tested

  • Driver dispatch
  • Store-to-driver handoff
  • Customer delivery journey
  • Delivery tracking
  • Address and map handling
  • Delay management
  • Customer communication
  • Operational support

What We Learned

Most orders moved through the delivery process without a delivery-related issue.

The pilot identified a small number of delays originating outside the actual delivery operation, including mapping and food-preparation delays.

When delays occurred, affected customers were proactively contacted and supported.

Why This Matters

A pilot allows a franchise group to evaluate technology and operations using real orders before considering a wider deployment.

Pilot Measure Identify bottlenecks Improve Scale

See how Doorbell works for franchise groups →

Run The Same Test In Your Business

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