How to launch direct delivery under your own brand
Launching direct delivery in South Africa means taking orders on a channel you own and fulfilling them with your own (or partner) drivers — instead of only Uber Eats or Mr D. doorbell runs a pilot-first rollout: a 30-day delivery pilot first, then branded ordering (web, apps and WhatsApp), then scale.
Start small → scale
The same pilot journey we use on the homepage: 1–3 branches for 30 days,.
Planning a multi-store franchise rollout? Franchise groups can start with a 30-day managed-delivery pilot on 1–3 branches, then add branded ordering at rollout.
Choose the pilot branches
Pick 1–3 branches for a 30-day pilot, ideally where delivery demand is already visible.
Hand delivery orders to doorbell
Branches keep taking orders the way they do now. Staff enter delivery orders in the doorbell direct ordering portal app (Google Play and App Store) on their devices, or a very lightweight webhook sends them. There is no customer ordering app during the pilot.
doorbell handles deliveries
Orders are passed to doorbell, drivers are dispatched, customers are updated and delivery issues are supported.
Measure the results
Track orders, delivery performance, customer experience, support issues and opportunities to improve.
Roll out when ready
Once the model works, expand to more stores and add branded ordering (web, apps and WhatsApp) and POS/website integration where technically possible, with the delivery infrastructure already in place.
Map the fastest path to launch for your stores.
See direct ordering