Grocery and retail delivery software in South Africa
doorbell gives grocery and retail stores a direct ordering channel: multi-store ordering, a branded app, WhatsApp ordering, driver dispatch and driver fleet management. Customers order from your brand, not a marketplace. doorbell serves Southern Africa from its Cape Town head office.
Built for more than a single restaurant till
Grocery and retail orders are a basket, not a single meal. Stores need a catalogue customers can browse, checkout and pay, then a driver who can complete the delivery. doorbell provides that stack as one channel: branded iOS and Android apps, web ordering, WhatsApp ordering, an admin dashboard, delivery zones and live tracking.
Groups with more than one branch can run them on the same platform, with multi-store support. That is the same multi-store model used for franchise direct ordering.
Branded apps, not a rented storefront
Each merchant gets ordering under its own name. A branded ordering app on iOS and Android, plus web ordering, means the customer opens your app rather than an aggregator. The same idea sits behind doorbell’s direct delivery app and white-label delivery.
WhatsApp ordering for store specials
Grocery and retail specials already move on WhatsApp. doorbell turns that chat into checkout: the customer picks products, pays and tracks delivery, while the conversation stays yours. See WhatsApp ordering.
Driver dispatch and driver fleet management
Orders only matter if they arrive. doorbell includes driver dispatch, managed drivers, live tracking, delivery confirmation and customer care — so stores do not have to run driver fleet management on their own. More detail is on the delivery driver management software page.
Proof already on doorbell
Two grocery merchants already run branded apps on doorbell:
Foodeez
A branded food and grocery app running on doorbell, live on Google Play and the App Store under the Foodeez name, with ordering, dispatch and tracking handled by the platform.
Score Groceries Discounter
Score’s grocery delivery app (Score Scoot) runs on doorbell, live on Google Play and the App Store — a discounter delivering direct to its own customers.
What you get
- Branded iOS and Android customer apps
- Mobile and web ordering
- Digital catalogues, a cart, checkout and online payments
- Customer accounts and order history
- Multi-store / branch support
- Delivery zones
- Driver dispatch, live tracking and customer care
The channel is R1,000 per store per month, with no commission on direct orders. See direct ordering + managed delivery for the full list. Customers can look at a live checkout on the doorbell ordering page.
Restaurant groups comparing marketplaces can also read the Uber Eats alternative, the Mr D alternative, or ghost kitchen delivery if they run a dark kitchen alongside retail.
Common questions
What is grocery and retail delivery software?
It is the ordering and delivery layer a store uses to sell direct: a catalogue, checkout, payments, then driver dispatch and tracking. doorbell provides that as a branded channel, including WhatsApp ordering and driver fleet management.
Which grocery brands use doorbell?
Foodeez runs a branded food and grocery app on doorbell, live on Google Play and the App Store. Score Groceries Discounter runs Score Scoot on doorbell, also live on Google Play and the App Store.
Can grocery stores use WhatsApp ordering?
Yes. Stores can send specials in WhatsApp and let the customer check out, pay and track delivery on a branded page.
Does it work across multiple stores?
Yes. Multi-store and branch support is included, so a group can run more than one store on the same channel.
What does it cost?
R1,000 per store per month, plus payment processing, with no commission on direct orders.
Who handles delivery?
doorbell provides driver dispatch, managed drivers, live tracking and customer care as part of the channel.
Related guides
Start with a 30-day pilot on 1–3 branches.