doorbell vs Picup
Picup is a delivery platform for orders from your own systems. doorbell is a direct delivery app: branded ordering plus managed delivery under your brand.
Last checked 14 October 2026. Picup details come from Picup’s own sites: picup.co.za, Picup API documentation and Picup courier integration documentation. If anything here is out of date, email info@doorbell.delivery and we will correct it.
The short answer
Picup is a delivery platform: you send it deliveries from your own systems and it handles on-demand and national delivery. doorbell is a direct delivery app for food, grocery and retail brands: it can supply the ordering channel too, with managed drivers and driver fleet management under your brand.
Side-by-side
| doorbell | Picup | |
|---|---|---|
| What it is | Direct delivery app: branded ordering plus managed delivery | Delivery platform: “On demand and national delivery at the click of a button” |
| Customer ordering channel | Supplied by doorbell (branded web, iOS/Android, WhatsApp) or your existing channels | Your own systems; Picup connects to them by API or ERP/WMS integration |
| Getting orders in | doorbell ordering, the doorbell direct ordering portal app, or a lightweight webhook | Web dashboard, or API to quote and create deliveries |
| Drivers and vehicles | Managed drivers and driver fleet management by doorbell | Vehicle type chosen per delivery when quoting (for example motorcycle) |
| Delivery timing | On-demand delivery of your orders | On-demand and scheduled (scheduled date set via the API); national delivery |
| Tracking | Live tracking and customer notifications | Tracking and order updates sent via webhooks |
| Pricing | Contact us for pricing | Quote per delivery via the API |
When Picup may suit you
If you already have an online store or ERP/WMS and need on-demand or national delivery connected by API, Picup is built for that.
When doorbell may suit you
If you are a restaurant, grocer or retailer that also wants a branded ordering app, web ordering or WhatsApp ordering, and one partner for ordering, managed drivers, driver fleet management and customer care, doorbell covers both. doorbell’s clients include Foodeez and Score. We are currently piloting with Romans Pizza.
How to try doorbell
Start with a 30-day pilot on 1–3 branches. Contact us for pricing.
Common questions
What is the difference between doorbell and Picup?
Picup is a delivery platform that takes deliveries from your own systems for on-demand and national delivery. doorbell also supplies the ordering channel (branded web, iOS/Android or WhatsApp) with managed drivers and driver fleet management.
Does Picup provide an ordering app for my customers?
Picup’s own documentation describes connecting your systems by API or ERP/WMS integration; the customer ordering channel is yours.
Is doorbell a Picup alternative?
For restaurants, grocers and retailers that also want a branded ordering channel and managed delivery from one partner, yes.
How do I start with doorbell?
With a 30-day pilot on 1–3 branches. Email info@doorbell.delivery to set one up.
How much does doorbell cost?
Pricing depends on your stores and delivery volume. Contact us for pricing.
Start with a 30-day pilot on 1–3 branches. Email info@doorbell.delivery.
Start a pilot